Donnerstag, 16. Oktober 2014

Discovering Google AdWords

Servus Erdnuss

We are back and facing the next challenge in the world of digital marketing, Google AdWords:

The good thing is we know what Google is but what does AdWords stands for? 

Can you imagine having a great product or service but everytime somebody types in your product name into Google, the link to your company's website won't appear.That's exactly where Google AdWords comes in.

Let us show you the ABC of Google AdWords.

Google AdWords is an online advertising platform that helps drive interested people to your website. It helps your business to reach people as they search for words or phrases or browse websites with themes related to your business. The words and phrases are called keywords, which are the words or phrases which are used to find your products or services. As you realize keywords are very important for successfully reach your potential customers. Wrong keywords could lead to addressing the wrong people. 

Doesn't it sound great? If you ask us, too good to be true. Here come the costs... 

The solution is called CPC. The system actually is quite easy. You only get charged when someone clicks your ad, therefore cost-per-click. You can decide on your own how much you pay per click but you should be aware that the more you pay per click the higher is your ad position on Google. 
At the end the question you have to ask yourself is how much money is your positioning worth.  

We hope that you have enjoyed learning more about this interesting topic and remember:

If we can do it you will do just fine. Let's conquer the digital world together.

Ps: If you are interested in finding out more you will find it here.


  1. Would be quite interesting to know how much it costs to get a high ad position. Do you know something about that?

    1. The Ad position is determined by a formula called Ad Rank that gives your ad a score based on your bid, the quality of your ads and landing page, and the expected impact of extensions and other ad formats. So even if your competition bids more than you, you can still win a higher position -- at a lower price -- with highly relevant keywords and ads.
      To sum up, the exact costs for a high position cannot be defined because the position is also influenced by other factors than just your bid. I found a good website with a nicely visualized explanation. Click the link below and convince yourself.