It`s all about staging part II

Servus Erdnuss

As promised we are already back to talk a little bit more about staging. With researching this topic we realized how important staging is. A famous saying says: Do not judge a book by its cover! But lets be honest, we all do. You never get the chance for a second impression. This is something companies noticed and use staging to represent their brand at its best.

Here are three more goals of staging:

Stimulating the limbic system positively
The limbic system is a complex set of brain structure. It supports a variety of functions including adrenaline flow, emotion, behaviour, motivation, long-term memory and olfaction. When reading this definition by wikipedia we have to admit that if we are able to generate all this functions as a brand we would be really successful! The limbic system is also responsible for the release of endorphin. This was probably the reason why people started to talk about limbic marketing.

Mise-en-scène
After founding a digital marketing strategy, a storytelling strategy and a social media strategy we are focusing on the question how to stage the whole thing. The most important step to consider is that everything needs to be staged individually. The meticulously planning on when and where to implement or present is an important detail that should not been let out. For this it is sometimes a good idea to hire professionals.

Create experiences
By giving the customer an experience, the company ensures that the customer will remember the store or product and it is more likely that he/she will come back another time. A company that really knows how to create an experience is starbucks. How is it possible that we pay more for a coffee at starbucks, the coffe doesn`t taste better than anywhere else and the stores are not out of this world, but at the same time we go to starbucks. Over time they created a very strong brand which includes their core competency "the starbucks experience". Here is a website that explains quite nicely what the experience is all about. But what about the digital world of starbucks.  Have a look at the great graphic of this post and get to know the digital experience of starbucks

I hope we informed you well about the new topic "staging". Next time we want to get to know more about the possibilities of web staging. Therefore come back soon

Thanks for reading this blog and always remember: If we can do it you will do just fine. Let's conquer the digital world together.



Sourches:

the book: digital marketing by Bruno Bucher
http://en.wikipedia.org/wiki/Limbic_system
http://digitaltransformationconversations.com/pictures/Starbuck-Infog.jpg