After a few posts about staging and how to become a successfull blogger, we would like to have a look at totally different topic.
The opportunities for a company for advertising in the digital world are huge. But this is not the only advantage. Counting how many times an advert in a bus has been viewed is impossible! Counting the clicks made on an add on a website and knowing where each click came from is difficult but manageable. Here is how it is done:
"Firms dedicated to click-counting put code on websites that reports the times, origins and frequencies of visits, or get consumers to install it buried in browser plug-ins or mobile apps. These record web-users’ digital calling-cards: the internet-protocol (IP) addresses of the devices they are using. But to assume that each IP address represents a single user in its country of registration is a wild oversimplification."
This topic is quite popular and there are endless companies that offer the service of click-counting.
One of the biggest and probably one of the best market-research firms is GlobalWebIndex (GWI)
Reported to be the "world's most detailed syndicated research into online consumer behaviors", GlobalWebIndex profiles consumers in 32 countries and represents 89% of the worldwide internet audience.
They survey 170000 consumers a year and started to ask detailed questions about internet use. This got some surprising answers such as that China and India are the top three users for Facebook.
But when having a look at the picture above it stands out that Africa is almost totaly missing and much of the world is going mobile-only, particularly in developing markets. So how are they integrated in these numbers?
Another "company" that gathers figures is the International Telecommunication Union, a UN agency that has a lot data on technology use. The ITU estimates that 4.3 billion people around the world are yet to get online, 90% of whom are in developing countries.
With this knowledge we can be assured that the importance of digital marketing will increase in the future with the increasing number of internet users!
Thanks for visiting our blog once more =)
And always remember: If we can do it you will do just fine. Let's conquer the digital world together.